Beard maintenance is a thing now, you guys. I was recently made aware that the coolest men are conditioning their facial hair with special made-for-beard products. Because I aim to be cool, I am immediately going to purchased some Wild Man beard conditioner for My guy. I want him to smells like he was hit in the face by a lumberjack with an almond-tainted rosemary bush. There’s nothing sexier than a man who smells like a spa!